Elliewan was founded in 2015 as a fashion accessories brand. In 2020, The brand's Founder & Creative Director; Ijeoma Ejem, and her indispensable team expanded her vision into a department store for Black-Owned brands and products. As one of many Black business owners facing economic hardships brought on by the Covid-19 pandemic, Ijeoma saw an opportunity to build an ecosystem for and with Black businesses that would enable them to band together and in doing so, better survive and withstand future crises.

One of the leading attributes of Elliewan is our dedication to the communities we serve. We believe every person deserves the best quality products and service, we strive to satisfy the growing needs of our community of patrons by alleviating online shopping headaches and deterrents. Our policies are enacted with strict adherence to our Indigenous African value system and overall vision for the future, as passed down from generations. You can be certain that you are engaging with a business that is much more interpersonal than automated. 

Our primary objective is to continue to grow a strong, healthy and thriving ecosystem of Black businesses worldwide so that our supporters (YOU!) are able to have the stress-free shopping experience you deserve while discovering extraordinary businesses, and experiencing the added value of their products here and now, from any part of the world. Our service and commitment is to you, and the network of exemplary businesses we choose to partner with.



Ijeoma A.O. Ejem



Ijeoma was born and raised in the vibrant city of Lagos, Nigeria; but has her roots in her hometown, Anambra State.

She has always had a creative spirit. However, when growing up in Nigeria, having an affinity for something and pursuing it as a career is not always as straightforward as it can be.

Set on a career in business, Ijeoma made the acute turn towards Fashion and Textile design in her later pre-college years. She went against the grain and moved to the United Kingdom to begin her tertiary education, and in 2016 she acquired a BA in Fashion & Textile Design from the University of Southampton, where she qualified and was accepted into the universities exchange program at the Fashion Institute of Technology, New York.

In a bid to boost her skill set, she moved to San Francisco to further her education by pursuing a Masters in Costume design at the acclaimed Academy of Art University, California.

Ijeoma has always been passionate about the history and plight of African descendants, and she has made it her responsibility to share their stories and incorporate African narratives in her creative works. One of her life's missions is to create an awareness and respect for her people and the richness of culture in Africa, and in the Diaspora. She is involved in many facets of activism and mainly advocates for Africa’s economic self-sufficiency, education reform and the decolonization of Africa.